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Consumers lose confidence in the number of products this year. Because the global crisis has made the company perform a strict policy.

To find out, a global marketing research firm, Interbrand, re-do some research on the product image in the eyes of consumers.

The result, the two companies declared able to convince the market and unshakable as the most prestigious product image. Both namely, Coca-Cola and IBM. But there is also the image of the falling world-class companies, such as Nintendo and Sony.

“The image is the assessment of a promise and we must be prepared to meet them. If the promises had been broken so consumers tend not to believe anymore,” says CEO Jez Frampton, one of the companies that fall into the category of The World’s 10 Most Valuable Brands in 2009.

In his research, assessing the company Interbrand is not just the color of the logo or name only. However, a brand covers all elements of a product or service from design, materials, through to marketing, advertising, and its contribution to the company’s assets.

The following list of 10 Most Valuable Brand in the World:

1. Coca-Cola, assets rose by three percent to USD68, 73 billion.

The company has been 123 years old. But increasingly becoming increasingly older. In the midst of corporate crisis fizzy drinks do not indicate impairment. The company was crowned the number one company. The volume of sales has contributed greatly to the company.

This year, the company expanded the brand Coke Zero 107 countries and launched a new slogan, namely “Open Happines”. The logo is intended to evoke optimism during tough times.

2. IBM, its assets rose two percent to USD60, 21 billion.

IBM received U.S. patents for 16 consecutive years. Massive investment in order to innovate continues to do. These innovations make the hardware to software and service solutions brand.

IBM is rated as a market leader. The company is present in more than 170 countries and approximately 65 percent of its revenue comes from outside the United States. IBM to effectively communicate the message to the masses using the ad on YouTube.

3. Microsoft, assets fell four percent to USD56, 65 billion.

In 2009 Microsoft was the first year had a significant reduction in history. Today, the giant computer industry faces intense competition. The market share of Microsoft’s Internet Explorer browsing declines 10 percent every two years. While Mozilla Firefox profits by 10 percent in the same time period.

4. GE, assets fell 10 percent to USD47, 78 billion.

Although GE’s position slipped in leading technology, but the company is ready to innovate and brand in the long run. The company is still leading the evolution of other traditional competitors. This is thanks to its ability to touch consumers on an emotional level.

This year, GE offers financial services targeted but not as good, especially B2C business. In addition, GE faces competition from Sony Ericsson. After losing its leadership position in medical technology this year, GE plans to innovate with the image of “healthymagination.” This project requires an investment of $ 6 billion through 2015.

5. Nokia, assets fell by three per cent of USD34, 87 billion.

Nokia was busy competing to follow the trend of smartphones like the Apple iPhone and RIM’s competitors with BlackBerry products.

N97, a phone with a flagship N-series mobile computers in the first time introduced in December 2008, designed to outperform competitive technology industry. But in 2009, his rivalry with Apple or RIM is getting tougher.

In the market, its competitors grow more rapidly, in which the original Nokia leads the market, targeting a younger audience and trendy designs. In the following year, Nokia plans to pay more attention to the U.S. market by increasing investment and develop relationships with mobile operators such as AT & T.

6. McDonald’s, its assets rose four percent to $ 32, 28 billion.

McDonald’s managed to do a good strategy this year. This fast-food restaurants serve more than six million customers every day. Flagship slogan is “I’m Lovin ‘It” McDonald’s sales could grow fast, and even capture new market share with McCaf.

But like other restaurants, McDonald’s still devastated by the rising price of beef and cheese. To stay medapat profit, the company was forced to raise the price of Double Cheeseburger menu mainstay.

7. Google, assets rose 25 percent to USD31, 98 billion.

Google’s business diversification and innovative advertising that continues to be done regularly become the ultimate weapon to compete with competitors. Google Chrome is two times faster than its competitors. The company is able to snatch browser market share from competitors. This year, Google has continued to innovate with software release Android phone in September 2008 involving the source code in the whole world.

8. Toyota, assets rose eight percent to USD31, 33 billion.

In 2008, Toyota had its first loss in 70 years time due to the difficult economic situation. Net income decreased approximately 21 percent and vehicle sales fell approximately 15 percent. Even sales of the Prius hybrid type (the most in demand) slows down, when fuel prices rise. Toyota tries to continue to develop products in the long run. The plan, the automaker will make environmentally friendly showroom.

9. Intel, assets fell two percent to USD30, 64 billion.

Intel is determined to enter the category number one chipmaker in the world. Intel will forge partnerships and mobile phone manufacturer Nokia will embed chips in cell phones into the hands of millions of customers.

10. Disney, declined three percent to USD28, 45 billion.

Wonders felt by Disney at the time of crisis. Although the advertising budget increases, but the Disney-owned networks, magazines, and Disney.com, able to charm audiences minds. This includes video games, a new resort, and the new interactive website.

The results of brief interviews with several young women describe their familiar with Garnier products, some even to the wearer. When I say it is a product developed by L’Oreal, they wonder. “The hell, just know,” said they did not believe it.

Here seem more inclined Garnier brand strength to strength independently, not because he made L’Oreal who has been known as a credible cosmetic company. In this case, consumers are not buying big name companies, but buy the brand.

There are cases where the opposite is happening. Consumers buy products because of the belief in the company maker.

Golkar and GoSo is a brand-new brand in the fast-food noodle market. For consumers, no matter what the name suggests, as long as they know that brands are fried noodles made Supermi they know, it’s enough to guarantee quality.

The decision to associate brand names with the name of the corporation is the management options.

Unilever including corporate names that are rarely communicated explicitly in brand communication. However, there are companies that are very aware of the power corporation and want to take advantage of the use of the name so that each communication brand that has always been associated with the name of the company, Garuda Food for example.

There are distinct advantages and disadvantages for L’Oreal to not put his name with the name of another product that is in the shade.

The advantage, the association of the brand are not mixed. Garnier is intended for the more medium itself has an image without affecting the image of L’Oreal is already well established in the upper middle segment.

The disadvantage, marketing budgets are higher. The process of formation of the brand in the minds of consumers have to start from scratch. Communication activities to create awareness or ensure there is interest in the brand up to form a desire to try should dilakuakan by Garnier separately from its parent.

Choice of strategy

There are several kinds of options in the company’s product development, ie line extensions, brand extension, multi-brand, and brand new. Unless new brand or launching a new brand strategy for a new category which is much different from its core product, L’Oreal played in three other kinds of brand strategy.

Clear line extension strategy must be made by L’Oreal due to cosmetic products is imperative to provide a number of variants, both in terms of size, color, and companion products.

Brand extension is using the same brand names for different types of product categories, or also called umbrella branding. L’Oreal in the categories of hair dye, facial care category, the category of make-up (lipstick, powder, etc.) as well as the recent L’Oreal uses the same brand to enter new categories, male skin care market (L’Oreal Men Expert).

Brand extensions are very interested in many companies because they believe that the quickest way into new markets is to use a brand that has been first recognized and powerful in the minds of consumers. Marketing costs, especially for communications, become relatively cheaper.

Multi-brand strategies vary widely in L’Oreal, the new brand that is raised by the company to brand itself bought from outside, such as The Body Shop was acquired to complement its line of cosmetic products.

The Body Shop has a very different positioning because it emphasizes the natural and environment friendly materials to increase the prestige and reputation of the company L’Oreal.

It is important for L’Oreal to not get stuck to the positioning of a technical nature, although obviously with innovation and technology. In quality, product innovation L’Oreal able to put forward a sophisticated and capable.

For the Indonesian market, I would see approach to communications made by Unilever to enter the area of ​​emotional benefits will bring maximum results.

Indeed, quite complicated to manage a complex portfolio of brands such as is done by L’Oreal.

However, in a market that is already very complex such as facial care and cosmetics, the only way for the company to block competitors, among others, by having a strong marketing professional ranks.

Sharp Introduces SH6230 Hybrid Solar Cell Phone

In the midst of the global warming issue is increasingly widely heard these days, makes a lot of producers think hard in order to create new breakthroughs. As a sign of support for environmental concerns during this, the producers often apply on a variety of homemade products.

One of them with what has been done Sharp Corporation as a leading Japanese electronics manufacturer at this time. Waged for the sake of environmental stewardship in all areas of life, recently rumored Sharp has successfully developed a new solar-powered devices.

The device has just been announced and will be soon commercialized in the near future. And as an expansion in their own marketing, Sharp reportedly was targeting China’s bamboo curtain country as a target.

Sharp-made device is a hybrid phone with the latest solar power SH6230C model. Besides efficient in its use, mobile phones made ​​by Sharp solar hybrid is also safe used by anyone. These phones will be equipped with 2.9 inch LCD screen and 5 megapixel Auto Focus camera. While information about the main specifications, prices and other, unknown at this time.

In addition, Sharp also announced two other phone model that is SH6220C and SH6228C. Both models are equipped with memory phone LCD, which is energy efficient with High Visibility using solar power. While the official release itself is also not known with certainty.

For those of you who want to find out more information about this, would be waiting for their work in the Chinese market later. Well, we’ll see!

Intel and Numonyx Open Road for Scalability and High Density Phase Change Memory

Both Intel and Numonyx phase change memory has been discussed for years now. But for some reason, we are slightly more likely to believe that the latest breakthroughs in fact was one of concern for the consumer.

In a joint release, both have announced a non-volatile memory technology which paves the way for the latest scalability, higher density phase change memory products. With as simple as possible, researchers have tested a 64MB chip that allows the ability to stack, or place, layer layered PCM array, and call it a discovery of PCMs (phase change memory and switch).

If Intel and Numonyx really able to apply these technologies in its products will, of course it became a very good news. Hm, let’s hope.

The vision and mission is a mandatory requirement for a company or organization. Each company has a different vision and mission, all depending on the objectives to be achieved by the respective – respective companies. Usually the vision and mission was made when the company was to be built, because the vision and mission to become the basis for a firm foundation. Therefore, no question about it, that the role of corporate vision and mission is very important.

But before knowing the importance of corporate vision and mission, let us discuss first what is the sense of vision and mission:

The term vision is derived from the vision that comes from the English language that have meaning vision. Vision can be interpreted in question is an overview of the company’s long-term objectives or plans will be achieved by a company. Vision usually contains a brief and clear statement, but can cover all the objectives and ideals – ideals of the company. Examples of vision PT. Commerce Lantabura Caliph: “Anyone Can Succeed Helping Business”

While the mission is an activity or activities that drive your company on a goal that became a dream company. So to say that the mission is an activity or activities undertaken to support the company until it reaches. Example missions PT. Caliph Commerce Lantabura: Indonesian businessmen who created the character, helps provide a variety of business prospectus and of appropriate quality, innovation for the business world, creating a network of businesses, create jobs, so the nation’s economic independence can be realized.

After knowing the meaning can be ascertained that the absence of vision and mission, a company will not be able to achieve the dream. Easy example, suppose we build the company as well as starting a journey. Before starting the trip, you specify your destination city first. Without a destination or a city to be visited, that person will never move anywhere. Similarly, companies that do not have the vision, the company also could not move anywhere because it does not have business goals.

Corporate image is important for any company because it is an overall impression of a society formed minds about the company. The image can be associated with the business name, architecture, variety of products, traditions, ideology and the impression on the quality of communications made by any employee who interacts with the client company.

Such premises, the company’s image can be perceived as a mental image selectively. Because the overall impression about the characteristics of a company who would later form the corporate image the public minds.

Each company can have more than one image depending on the condition of the company interactions with different groups, such as: customers, employees, shareholders, suppliers where each group has different experiences and relationships with the company. Therefore, the company’s image can be rated positively or negatively.

To that end, companies need to communicate clearly about the company expected, so it can direct the community in a positive corporate image. Furthermore, the image is the result of an assessment of a number of attributes, but the image is not the assessment itself, because the image is the most prominent consumer impression of the company, which is evaluated and considered by consumers in making purchasing decisions.

Groups of individuals, different community organizations, small and large companies give back to the community in different methods as their way of helping others and becoming part of the solution. Helping others is not limited to and by giving financial aid to poor people but also supporting different community issues and causes which involves different types of people. One of the largest companies in America, Platinum Equity, also does their share by taking an active role in the community.

They support various community organizations which involve different issues such as improving the opportunities of education, health issues and children sports. Platinum Equity believes that teaching, developing and honing individual’s knowledge, skills and attitude can make a difference and make a solution that may become part and lead in different industries in the future.

They support issues related to medical health care. They give funds to different health-related organizations so they can help in simply ways. These funds are used in treating, curing and sustaining medical needs to acute, chronic and debilitative conditions of individuals. They also support sport organizations which keep and nurture children’s. They believe that helping little children develop confidence could make a difference. Some of the named community organizations are Hawn Foundation, Communities in Schools, American Cancer Society, Anaphylaxis Network, Keep a Child Alive Foundation, The Pink Rose Foundation, We Spark, Heart Foundation, AYSO Youth Soccer, and Special Olympics of Southern California.

Platinum Equity, its business partners and employees take responsibility and commits to encourage and support a good and healthy society.