Business Information

Consumers lose confidence in the number of products this year. Because the global crisis has made the company perform a strict policy.

To find out, a global marketing research firm, Interbrand, re-do some research on the product image in the eyes of consumers.

The result, the two companies declared able to convince the market and unshakable as the most prestigious product image. Both namely, Coca-Cola and IBM. But there is also the image of the falling world-class companies, such as Nintendo and Sony.

“The image is the assessment of a promise and we must be prepared to meet them. If the promises had been broken so consumers tend not to believe anymore,” says CEO Jez Frampton, one of the companies that fall into the category of The World’s 10 Most Valuable Brands in 2009.

In his research, assessing the company Interbrand is not just the color of the logo or name only. However, a brand covers all elements of a product or service from design, materials, through to marketing, advertising, and its contribution to the company’s assets.

The following list of 10 Most Valuable Brand in the World:

1. Coca-Cola, assets rose by three percent to USD68, 73 billion.

The company has been 123 years old. But increasingly becoming increasingly older. In the midst of corporate crisis fizzy drinks do not indicate impairment. The company was crowned the number one company. The volume of sales has contributed greatly to the company.

This year, the company expanded the brand Coke Zero 107 countries and launched a new slogan, namely “Open Happines”. The logo is intended to evoke optimism during tough times.

2. IBM, its assets rose two percent to USD60, 21 billion.

IBM received U.S. patents for 16 consecutive years. Massive investment in order to innovate continues to do. These innovations make the hardware to software and service solutions brand.

IBM is rated as a market leader. The company is present in more than 170 countries and approximately 65 percent of its revenue comes from outside the United States. IBM to effectively communicate the message to the masses using the ad on YouTube.

3. Microsoft, assets fell four percent to USD56, 65 billion.

In 2009 Microsoft was the first year had a significant reduction in history. Today, the giant computer industry faces intense competition. The market share of Microsoft’s Internet Explorer browsing declines 10 percent every two years. While Mozilla Firefox profits by 10 percent in the same time period.

4. GE, assets fell 10 percent to USD47, 78 billion.

Although GE’s position slipped in leading technology, but the company is ready to innovate and brand in the long run. The company is still leading the evolution of other traditional competitors. This is thanks to its ability to touch consumers on an emotional level.

This year, GE offers financial services targeted but not as good, especially B2C business. In addition, GE faces competition from Sony Ericsson. After losing its leadership position in medical technology this year, GE plans to innovate with the image of “healthymagination.” This project requires an investment of $ 6 billion through 2015.

5. Nokia, assets fell by three per cent of USD34, 87 billion.

Nokia was busy competing to follow the trend of smartphones like the Apple iPhone and RIM’s competitors with BlackBerry products.

N97, a phone with a flagship N-series mobile computers in the first time introduced in December 2008, designed to outperform competitive technology industry. But in 2009, his rivalry with Apple or RIM is getting tougher.

In the market, its competitors grow more rapidly, in which the original Nokia leads the market, targeting a younger audience and trendy designs. In the following year, Nokia plans to pay more attention to the U.S. market by increasing investment and develop relationships with mobile operators such as AT & T.

6. McDonald’s, its assets rose four percent to $ 32, 28 billion.

McDonald’s managed to do a good strategy this year. This fast-food restaurants serve more than six million customers every day. Flagship slogan is “I’m Lovin ‘It” McDonald’s sales could grow fast, and even capture new market share with McCaf.

But like other restaurants, McDonald’s still devastated by the rising price of beef and cheese. To stay medapat profit, the company was forced to raise the price of Double Cheeseburger menu mainstay.

7. Google, assets rose 25 percent to USD31, 98 billion.

Google’s business diversification and innovative advertising that continues to be done regularly become the ultimate weapon to compete with competitors. Google Chrome is two times faster than its competitors. The company is able to snatch browser market share from competitors. This year, Google has continued to innovate with software release Android phone in September 2008 involving the source code in the whole world.

8. Toyota, assets rose eight percent to USD31, 33 billion.

In 2008, Toyota had its first loss in 70 years time due to the difficult economic situation. Net income decreased approximately 21 percent and vehicle sales fell approximately 15 percent. Even sales of the Prius hybrid type (the most in demand) slows down, when fuel prices rise. Toyota tries to continue to develop products in the long run. The plan, the automaker will make environmentally friendly showroom.

9. Intel, assets fell two percent to USD30, 64 billion.

Intel is determined to enter the category number one chipmaker in the world. Intel will forge partnerships and mobile phone manufacturer Nokia will embed chips in cell phones into the hands of millions of customers.

10. Disney, declined three percent to USD28, 45 billion.

Wonders felt by Disney at the time of crisis. Although the advertising budget increases, but the Disney-owned networks, magazines, and Disney.com, able to charm audiences minds. This includes video games, a new resort, and the new interactive website.